Partner and distributor programme

Medonica Healthcare works with distributors and channel partners who serve hospitals, laboratories and public-sector buyers across India. Every partner goes through the same six stages, so that customers get consistent products, documents and support wherever they are.

1. Territory and fit

We identify where our products are not yet reaching customers well, such as underserved regions, public tender networks and specialist laboratory clusters. A prospective partner sends us an expression of interest describing its customers, storage facilities, cold-chain capability where it is needed, and the brands it currently carries, so that we can avoid conflicts between portfolios.

2. Compliance and quality checks

Before we discuss commercial terms, we review the applicant. This covers company ownership and background, compliance with applicable anti-bribery and healthcare laws, the licences and certifications it holds (for example ISO 9001, or ISO 13485 where it applies), its storage and distribution practice, and its financial standing.

3. Agreement

Partners that clear these checks sign a distributor agreement and a quality agreement. Together they set the territory or customer segment, minimum order quantities and annual targets by product family, and the partner’s duty to keep lot and batch records, so that any recall or adverse-event report can be handled quickly.

4. Onboarding

We register the partner in our order and records systems, agree price lists and schemes, share product documents and certificates, and place the opening stock order, with demonstration units and spares where a product needs them.

5. Product training

The partner’s sales staff are trained on product specifications, specimen handling and workflows. Where a product needs installation or servicing, the partner’s engineers are trained before they handle it.

6. Ongoing review

A named account manager reviews each partnership regularly: what the partner buys from us and sells on to customers, response times, stock levels, and compliance training. Partners that meet the standard keep their authorised status.

To start, use the “Become a partner” button on our Contact page.